Business strategy report Essay Example | Topics and Well Written Essays - 3250 words

Business strategy report - Essay Example This research report tends to demonstrate an in-depth analysis regarding the strategic approaches of RBS Group through critically assessing its range of banking and financial tactics. Moreover, the discussion of this report also incorporates strategy development process by recommending most effective business plans for RBS Group. In order to successfully apply the proposed business strategies, the study have also recommended effective implementation plan that would empower the competitive position of RBS Group and maintain its long-term sustainability in the fiercely growing global banking and financial services industry. Table of Contents 1. Introduction and Paper Objectives 4 2. Strategic Analysis 4 2.1 Industry Analysis 4 2.2 Profile of the Company 5 2.3 Stated Organisational Purpose 6 2.4 External and Internal Analysis 6 3. Strategy Development 7 3.1 Evaluation of RBS Group’s Strategy using Strategy Toolbox 7 3.1.1 External or Environment-Based Strategy 8 3.1.2 Resource ba sed Strategy 9 Strategic Business Units (SBUs) of RBS Group 10 3.2 Propose Strategies for the Next 5 Years at Corporate, Business Stream & Operational Levels: 10 3.2.1 Use of Strategic ‘Toolbox’ Widely 11 3.2.2 Identification of Strategic Options at the Business Stream/SBU Level 12 3.2.3 Using of Portfolio Methodologies for Evaluate and Rank SBU Level Strategies 15 3.2.4 Important Operational Level Strategies Critical to Successful Implementation 16 4. Strategy Implementation 17 4.1 Outline of the Plans for Implementing Strategies 18 4.2 Structuring Major Activities that are Needed in Strategy Impelmentation 19 5. Conclusion 21 References 23 1. Introduction and Paper Objectives Strategic decisions have long been identified to provide an extensive support to contemporary organisations in attaining goals and predetermined business objectives (Teece, 2010). Emphasising this concept, a strategic analysis of RBS with respect to its continuous accomplishment of goals and obje ctives encompassing different business units and branches across the globe, will be undertaken in this report. Moreover, the discussion would assist in developing adequate insights regarding the strategy development process of RBS and the competencies of the applied process to ensure that the organisation is able to cope with the growing competition in the banking and financial industry. The report would finally summarise with the discussion through appropriate theoretical evaluations and explanations in line with the strategic direction and strategic development process implemented by RBS. 2. Strategic Analysis 2.1 Industry Analysis In the past few years the banking and financial business industry had to experience radical oscillations due to the increasing challenges and hurdles. The industry had faced traumatic challenges due to the demise of few major investments and financial services providers from different regions across the globe (Deloitte Center for Financial Services, 201 3). Moreover, the changing trends in the financial markets and continuous investments associated with the strategic decisions have also been witnessed to significantly influence the organisational operations in the respective business industry (Pennington & Thornton, 2010). However, the long-term structural process of the emerging markets can be considered to provide adequate support to the banking and financial business industry to effectively deal with the devastating investment and financial markets (Deloitte Development LLC, 2006). Moreover, the banking