Mercedes

Case study: Mercedes-Benz Mercedes-Benz is a German manufacturer of automobiles, founded in 1926. It is a division of the parent company DaimlerChrysler AG later being previously owned by Daimler-Benz. Mercedes-Benz produces luxury rail elevator cars and focus on on the fun loving and energetic side. Their initially faerie group are the baby boomers only if now Mercedes-Benz has a new target group:” The unripe professionals”, from 35 to 45 years. Mercedes-Benz lays stress on the design and the comfort of a car and also on the many years of experience. The reason that Mercedes-Benz has select for the early days professionals is that they are convinced that their cars offers a lot of advantages that young hatful need. The Mercedes-Benz GLK campaigns are directed at the young race to arouse interest. The GLK campaign is run on picture but also in magazines and newspaper. The campaign includes also web specials and any(prenominal) events abo ut the GLK. In the goggle box commercial named “It can’t be” you can recognize James Dean and Marilyn Monroe in the video. The campaign in newspapers had the biggest violation compared with the other used media. in that location is a Canadian newspaper association where you can ‘ design’ the advertising mend.

The calculator uses some criteria like gender of target, section, left wing over(p) or right side, size and then you can canvas if the ad will have a big relateion or not. The fact that the newspaper campaign had more impact than the television spot is quite surpris ing. Research done by American television ad! vertising company confirms this because on television you can anticipate on mark-aware, purchase consideration,... Second grade of ad impact is the internet especially in education, delight and automobile sector. We are living in a ceding back period so the question is how are we going to put up this period? The sales of Mercedes-Benz are decreasing, with 43% in January 2009 and 24% in February. So if Mercedes-Benz...If you want to get a luxuriant moon essay, order it on our website: OrderCustomPaper.com

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